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In order to understand why Luxardo Maraschino Cherries are so special, we must first delve in to the question "what or who is Luxardo?". 

Girolamo Luxardo is an Italian liqueur company founded in 1821 in Croatia. They are famous for making Liquore Maraschino, a liqueur made from the distillation of Marasca cherries. Almost a century later, the company started putting cherries in jars filled with Maraschino (hence the name "The original Maraschino Cherries"). Then, During WW2, one of the Luxardo family members escaped the Nazis and ended up in Veneto, bringing the secret of Maraschino Cherries with him. The Cherries have been produced in Italy ever since. 

So why is Luxardo different from other Maraschino cherries? Maraschino cherries made in the United States are a replica of the original. They were created for mass consumption, high profits, and low cost. They are much lighter in color (sometimes even pink!) and much sweeter. Open up a jar of Luxardo Maraschino cherries and see that the cherries are such a dark red that they almost look black. The taste is nutty, and genuine, not plastic-like and fake. They will turn any regular cocktail into a special drink. Do not settle for a cheap imitation! Go for the real, the authentic, The Original Luxardo Maraschino Cherry!

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